Strategic SEO Teardown: Why This Popular Investment Coach’s Websites Gets 0 Visibility (How I’d Fix It)

I ran a full SEO and UX audit on a high-profile personal brand site with millions in offline revenue – and uncovered 1,700+ issues silently killing its search visibility, trust, and conversions.

Context & Why I Did This Audit (without being asked)

A few weeks ago, I stumbled on a Facebook post.

It was from Stephen Akintayo.

A well-known African real estate investor and serial entrepreneur with properties across Nigeria, Dubai, and the U.S. (especially Texas). He also runs several businesses under the Gtext brand, including a university, foundation, real estate firm, and more.

Now, I don’t apply to posts like this.

Not out of pride, but because real experts don’t chase random job offers on Facebook.

In my 7 years doing SEO, I’ve never cold-pitched a single business. They find me. They DM me.

Because results speak louder than résumés.

But this one caught my attention, not because of the role…

…but because I was curious:

What does Stephen Akintayo’s SEO footprint look like?

So I Did a Quick Check

In less than 5 minutes, I discovered:

• No sitemap.
• No indexable product pages.
• Hundreds of broken images.
• No rankings. No traffic.
• A homepage trying to say 12 different things – and converting none.

Across his main sites:

• gtextholdings.com
• gtexthomes.com
• stephenakintayouniversity.com
• stephenakintayofoundation.org
• stephenakintayostore.com

…Google barely knows they exist.

Why This Matters (A Lot)

Stephen is a respected business leader with millions in offline revenue, a strong personal brand, and an active social presence.

But none of that matters online if his sites are broken and invisible to search engines – or to AI engines like ChatGPT.

In 2025, if Google, Bing, and Perplexity can’t find you…

Your future customers won’t either.

I’ve always believed that a personal brand without organic discoverability + ranking topics is a liability.

And this was a perfect example.

So I decided to go deeper.

I ran a full SEO audit of stephenakintayouniversity.com – a site positioned as the digital hub of his education platform.

What I found wasn’t just shocking.

It was a case study in missed revenue, lost trust, and how fast an online presence can decay without the right foundation.

What You’ll See Next

In the rest of this case study, I’ll break down:

• What’s broken
• Why it’s costing thousands in trust, traffic, and conversions
• The 90-day plan I’d implement if I was to fix this site

This isn’t just about rankings.

This is about brand equity, online authority, and future-proofing a multi-business empire.

Snapshot — Key Findings at a Glance

Before we dive into the weeds, here’s a quick summary of what I uncovered during the audit:

From a user’s perspective, the brand is hard to trust.

From Google’s perspective, the site is hard to understand.

From a conversion perspective, there’s no clear path or offer.

This is the perfect recipe for:

• Low rankings
• High bounce rates
• Wasted traffic
• Missed revenue

Structural SEO Breakdown

(aka Why Google Can’t (and Won’t) Rank This Website)

When I ran a full technical crawl of the site, the results were brutal – 1,702 technical issues, a few % of it being false positives, while most of the real errors are easily fixable but highly damaging if left unchecked.

Below are the most critical problems that need attention before any serious content or traffic growth can happen.

Crawlability & Indexability

Broken Images & UX Risks

Redirect Issues

• Pages 302 Redirects used instead of 301s

This confuses Google. it sees pages as temporary, which slows down rankings and splits link equity.
✅ Fix: Switch all permanent redirects to 301.

• 404 Page = Useless

→ Current “not found” page doesn’t help users stay or redirect them to helpful content.
✅ Fix: Add a branded 404 page with a search box + top content links.

Structured Data (Schema): Missing Everything

No Product, Organization, AboutPage, FAQ, or Article schema exists.

That’s like showing up to an AI-powered interview with no resume.

Schema is how Google understands what your content is and who it’s for – and this site has zero structured clarity.

✅ Fix: Add Organization, About, Product, FAQ, and Article schema to key pages.

Core Web Vitals Breakdown: Why the Site Feels Slow (And What’s Causing It)

One of the biggest red flags on the Stephen Akintayo University site was performance.

The homepage, which is already trying to do too much – also fails Core Web Vitals, especially:

• LCP (Largest Contentful Paint): 3.1s (<2.5s recommended)
• Fully Loaded Time: 4.7s (way too slow)

The main culprit?

A huge banner image at the top of the homepage — poorly optimized and uncompressed.

That image alone added over 1.3MB in weight and delayed the meaningful content from appearing. Combine that with no lazy loading, unnecessary plugins, and bloated layout… and it creates a terrible first experience.

There are lots of course thumbnails rendered at 580×250 on the site, but the files shipped are in 1920×1080 dimensions with 3.4 MB in size.

This image link, for instance: https://www.stephenakintayouniversity.com/store/1020/GRIM-Thumbnail-Module-10.png

Browsers still download the full file, then squeeze it on screen.

Fix:

• Compress and resize large images
• Implement lazy loading
• Use a caching + performance plugin (if on WordPress)

On-Page SEO Breakdown

aka Why Even the Indexed Pages Can’t Rank or Convert

Once I got past the crawl-level issues, I looked at the on-page SEO and found more severe gaps — the kind that prevent content from ever being useful to users or search engines.

Metadata Problems

✅ Fix: Write unique, keyword-relevant metadata for every page with a clear benefit or callout.

Locked or Hidden Product Pages

Courses and Program Pages Require Login These are key revenue pages – and they’re not even indexable. Google can’t crawl or rank them. Users can’t preview offers or value before committing.

✅ Fix: Create public, SEO-optimized versions of these pages with previews, benefits, testimonials, with schema markup etc.

No Keyword Strategy

There is no targeting of buyer-intent keywords, branded queries, or even informational phrases.

The only blog posts on the site were generic, off-topic content like:

• “Become a Straight-A Student”
• “How To Teach Your Kid Easily”

None of these align with what users would search when looking for courses, mentorship, or real estate training.

✅ Fix: Build a clear keyword map and cluster strategy around the brand’s core offers (real estate investing in Nigeria, coaching, courses, entrepreneurship in Africa, etc.)

Content & Keyword Strategy Gaps

aka Why the Right Audience Can’t Even Find This Brand Online

If you removed the founder’s name from the equation, this website gives no clear indication of what it’s about, who it’s for, or what the audience is supposed to do.

And that’s the biggest problem.

No Real Keyword Strategy (Just Vibes)

There’s no content targeting actual buyer intent – no one is searching:

• “Become a Straight-A Student”
• “How To Teach Your Kid Easily”

These topics do nothing to attract leads, drive sales, or establish trust with someone trying to invest in real estate, mentorship, property, or personal development.

The site’s most important pages – courses, coaching programs, don’t rank for anything. They’re not optimized, structured, or even indexable in many cases.

Missed Content Opportunities

Based on what this brand offers, real estate investment programs, coaching, and mentorship – here’s what they should be ranking for (and creating content around):

None of these are covered.

Not even the brand’s own name has been optimized.

No Topical Authority or Content Clusters

Google rewards depth and clarity, not randomness.

This site jumps from:

• Self-help content
• To random spiritual/philosophical posts
• To gated video content
• To broken images

There’s no category-level strategy.

No cluster of supporting articles around one topic.

✅ Fix: Create core pillars (Real Estate, Coaching, Mentorship, Investment), then build supporting content under each.

No Monetization-Focused Content

There are:

• No Informational posts (how much do i need to invest in real estate in nigeria)
• No comparison posts (real estate investment vs stocks)
• No pricing breakdowns (price of duplex in Lagos)
• No “X vs Y” decision posts (Should I buy a property in Lagos or Abuja)
• No articles targeting seasonal or trending queries (Is Revolution Plus legit?)

Yet these are exactly the types of pages that:

• Rank fastest
• Convert best
• Get shared or bookmarked

What I’d Do in the First 90 Days

aka The Plan to Turn This Website From Invisible to Discoverable

If I’m to work on Stephen Akintayo’s University site or any of his other business sites (which all has similar issues across the board), here’s exactly how I’d fix this.

Month 1: Fix the Foundation (Technical + Structural SEO)

Goals:

• Make the site crawlable, indexable, and functional
• Eliminate all friction that blocks Google or confuses users

Tasks:

• Index cleanup: Submit removal requests for junk URLs, crawl traps, test pages, expired links
• Fix sitemap + robots.txt + canonicalization
• Remove broken pages (404s, 500s) or redirect strategically
• Fix broken images (219+ images currently broken)
• Rebuild or remove bloated lead forms, fix navigation links
• Run full page speed audit and fix slow loading pages (Core Web Vitals failing)

Month 2: Strategic Content + Visibility Ramp-Up

Goals:

• Build a 52-week content calendar and…
• Start building content that ranks, converts, and captures traffic fast

Tasks:

• Create 4 core content clusters based on the brand’s real offers (Real Estate, Coaching, Mentorship, Investment)
• Publish 2–3 high-intent “money pages” per cluster
• Build 5–10 supporting blog posts around each
• Write and optimize the homepage, About page, product pages (for SEO + trust)
• Optimize or build pages to rank for branded search (Stephen Akintayo University, program names, testimonials, etc.)
• Add trust boosters: testimonials, success stories, expert bios, brand mentions

Month 3: Authority Building + Monetization Pathways

Goals:

• More on contents
• Start ranking pages and drive traffic to offers
• Position the brand as a credible thought leader in this niche

Tasks:

• Start HARO & PR campaigns to build backlinks + brand mentions
• Add schema to all money pages (Review, Article, Product, FAQ)
• Publish 2–3 high-quality comparison or pricing breakdown articles
• Capture leads with lead magnets + quiz funnel (fix current broken forms)
• Repurpose SEO content into short videos and reels for Facebook, YouTube, and TikTok
• Build email capture + simple nurture sequence

Stacked together, this 90-day roadmap would:

• Unblock SEO performance
• Make the site discoverable across Google, Bing, and AI engines
• Start getting impressions gradually for core keywords from month 3-6
• Build the foundation for leads, enrollments, and brand trust

Final Takeaway: SEO Isn’t Just Traffic. It’s Trust.

Most founders wait until it’s too late, when traffic is gone, leads dry up, and momentum flatlines.

But the truth is:

You don’t need to be “viral” to win online. You just need to be visible — to the right people, at the right time.

And visibility starts with strategy.

👉 Want Me to Audit Your Website Next?

This audit took just a few hours, and uncovered dozens of blind spots worth tens of thousands in lost visibility, trust, and conversions.

If you’re sitting on a business, brand, or platform that isn’t getting seen..

Or you’re tired of pouring effort into a site that isn’t moving?

Let’s talk.