If you are in need of a guide to learn how to use ClickFunnels for agencies, you’re on the right page.
This ClickFunnels for agencies guide will help you discover how the funnel builder can help you as an agency launch, grow, and scale your online business.
Are you confused and ever thought of how you can leverage sales funnels as an agency?
Well, it’s possible to use sales funnels to grow your business online as an agency. Before we jump into this ClickFunnels for agencies guide, let’s take a look at what a sales funnel simply means.
What is a Sales Funnel for Agencies & Why it Matters?
Sales funnels are useful and have significant benefits to service-based businesses, just like agencies.
By definition, a sales funnel is the path a customer goes through to buy from your business. Using a sales funnel as part of your marketing strategy, you’ll be able to visualize the way a potential customer takes to become a buyer and a repeat one.
With this, it becomes clear that a agencies’ sales funnel is a set of steps or processes that leads your potential customers in search of your agency services into conversion.
An agency’s sales funnel will help you track and optimize your entire business so you can see where your audience comes in and goes out.
As agencies are a business or organizations providing a particular service (like marketing) on behalf of another entity, using a sales funnel will help them grow their business online.
Now that you have a little idea of how and why you need sales funnels as an agency let’s dive into how you can use ClickFunnels as an agency.
How to Use ClickFunnels for Marketing Agencies
The process of designing your agency’s sales funnel using ClickFunnels isn’t that difficult.
Inside the funnel builder, you’ll get a ton of beautiful, well-designed DFY (done-for-you) ClickFunnels templates you can use for your sales funnels.
While building and designing your agency’s sales funnel is essential for conversions, the most critical part of your funnel conversion lies in the strategy.
What I mean about funnel strategy is having a/an:
- Relatable story
- Enticing copy
- Attention-grabbing Hook
- Irresistible Offer
You’ll be on your way to your first million-dollar generating funnel, once you get the set of elements listed above in your funnel. The factors listed above are HUGE factors for every business owner.
First, you need to go online, do market research and discover where your target audience hangs out.
This research could be conducted on various online channels such as:
- Google search
- Facebook groups
- And more
After you find where your target audience hangs out, you need to discover their pain points and desires. You can do this in various ways such as asking them directly, using a quiz, creating a survey, and scanning through repeated questions and problems through the meeting points.
Next, you need to create a lead magnet to address the pain points of your target audience. These lead magnets will help you capture your target audience as leads and take them up to your value ladder so they can pay for more of your products and services.
Your lead magnet could be any of the following:
- Case study
- Report/White paper
- Swipe file
- Resource list
- And more
After this, the next thing to do is to create a compelling copy with an eye-catching hook and story for your business.
Your sales funnel copy is one of the most important parts of marketing. It is what draws the attention of your target audience to your offer and persuades them to act.
However, writing excellent sales copy could be very hard!
Instead of your agency wasting time discovering the secrets behind writing copy that sells, I’d recommend this free resource to generate winning copy formulas instead.
For years, I also struggled with understanding hooks and stories that sell. But after going through the One Funnel Away Challenge, I understood how to implement it in my sales funnels.
The OFA costs $100. But you can have it for free when you sign-up to become a user of ClickFunnels.
You can find the free OFA right in the FunnelFlix members area.
Finally, you need to drive traffic to your agency’s sales funnel
Getting traffic to your funnel, attracting clients to pay for your agency services, collecting their contact details, nurturing them, converting them, and having them turn into die-hard fans is what separates the professionals from the amateurs in marketing.
Without traffic, you can’t build your business. Some of the popular traffic sources you can leverage for your sales funnel include:
- Instagram ads
- Facebook organic
- Facebooks ads
- Google ads
- YouTube organic videos
- YouTube ads
- Instagram organic
- And more
My advice is for you to settle with the traffic source you’re most comfortable with. And if you’re having deep pockets and can’t wait for the results of organic traffic sources, you should learn and invest in paid ads.
From experience, Facebook Ads happen to be the best marketing channel for agencies.
You should check out Russell Brunson’s Traffic Secrets book to learn how to fill your sales funnel and websites with your dream customers.
Why ClickFunnels is Recommended for Agencies
Before we delve into the core benefits of using ClickFunnels as an agency, let’s talk about why ClickFunnels is such an excellent solution.
Before now, if you’ve wanted to build an online sales funnel as an agency to get clients, you’re probably faced with two options, which are:
- Hire a team of programmers or agency to do it
- Or do it all yourself
The truth is, no matter which option you choose, you’ll end up spending a massive budget.
And the worst part is no matter the option you finally decide to stick with, it’s going to be tough to glue together all the different pieces of software to create a sales funnel for your business.
This is where ClickFunnels comes in.
It’s the ultimate solution to help you as an agency to build and launch your sales funnel fast without duct-taping different platforms.
You’ll agree that nobody wants to deal with all those complicated moving parts and pieces.
With just a few clicks using ClickFunnels, you can have your new agency sales funnel up and running in as little or no time. Way before ClickFunnels, if you wanted to create a sales funnel for agencies, you had to PIECE together every element yourself (or hire a team to do it for thousands of dollars).
And this process isn’t even proven to convert.
That’s not all.
You still have to connect all the third-party programs (that may or may not work nicely) and hope that you have a working sales funnel at the end.
Do you get the point?
With these points made, here are some other benefits of using ClickFunnels as an agency.
Benefits of Using ClickFunnels as an agency
Here are the benefits why ClickFunnels happens to be the best amongst all online selling platforms:
#1. Collect and Process Payments Swiftly!
ClickFunnels helps you solve every issue that has to do with payment processing for your agency services!
The solution comes with an in-built full shopping cart system. And you don’t need to piece together third-party tools to sell your agency services online.
The best part is that ClickFunnels integrates with popular payment gateways, including Braintree, PayPal, Stripe, Authorize.net, etc., to make the process easy and seamless to get paid.
#2. Smart Follow-Up with Leads and Customers
Marketing automation helps you create consistent messages and follow-up with your audience to solve their customer problems.
This is what ClickFunnels’ in-built email marketing and automation platform called follow-up funnels help you to achieve.
With this email tool, agencies can deliver the right content to the right customers at the right time, which in turn nurtures and builds trust for their businesses.
#3. Build and Design Any Type of Page
Using ClickFunnels, you can build six different types of funnels and pages.
With its robust and flexible page editor, you’d be able to build from a template or scratch:
- Membership funnels
- Application funnels
- Webinar funnels
- Lead magnet and squeeze page funnels
- Product Launch funnels
- Ecommerce funnels
- Affiliate marketing funnels
- Supplement funnels
- And much more
#4. Boosts and Maximizes Profits
This is possible with 1-click upsell, order bumps, and other sales funnel features that come with ClickFunnel to skyrocket your average cart order.
Specifically, upsells increase your cart value by adding additional complementary products or services. While a bump order is another item, a customer adds to their cart before completing their purchase.
Your customers would not have to repeatedly go through the entire check-out process as their billing details are already stored.
Under a few clicks, you quickly set all these revenue-boosting features on your ClickFunnels account.
#5. Create and Sell your Online Courses With Ease
If you’ve finally cracked the code and mastered the art of using ClickFunnels for agencies, your next scaling strategy should be helping other agencies like yourself grow their business through the power of ClickFunnels.
And the best way to do that is by creating a course or membership program around that.
There are many course creation and membership site platforms online. However, you don’t have to waste your money using any of them since ClickFunnels can do that.
ClickFunnels comes with in-built tools to create membership sites that will host all of your training material and content so your students can easily log in and learn directly from you.
#6. Reduce Advertising Cost!
As an agency, ClickFunnels can help you reduce advertising costs with affiliate marketing. Affiliate marketing is a cost-effective method for you as an online business owner to promote your products and services without burning money on ad spend.
Besides the fact that it helps you as an agency save a ton of money, affiliate marketing expands your reach and boosts your reputation.
That said, there’s no way to create or build an affiliate program without affiliate management software to manage, track, assign, and pay your army of affiliates.
And ClickFunnels comes with an in-built affiliate management software called Backpack that takes care of all these.
Other Marketing Resources Needed as an Agency Owner
As mentioned earlier, ClickFunnels houses the majority of the tools you need to build your sales funnels and sell online. But not everyone prefers to develop and control a business from one end, right?
This is why I listed the following alternative tools and resources to help you get more business returns online.
#1. Dotcom Secrets Book
DotCom Secrets is one of the best books to read on understanding the concept of a sales funnel. This book helped me master marketing with sales funnels, and I discovered secrets many successful marketers never want people to learn.
#2. One Funnel Away Challenge
The One Funnel Away Challenge is a group of dedicated, like-minded online business owners guided by a coach to launch a sales funnel and market their business successfully. It’s a challenge and training you need to enroll in.
#3. Copywriting Secrets
While there is a free webinar presentation here on copywriting taught by Jim Edwards and Russell Brunson, I’d recommend you have a copybook like Copywriting Secrets beside you to guide and aid you whenever you’re writing copies for your businesses.
Let it be your copy bible: Morning, Afternoon, and night.
Teachable is a much more advanced and dedicated membership site and online course creator.
You can get a free Teachable trial here.
ActiveCampaign is one of the best email autoresponders and marketing automation software you can get online. I highly recommend this platform if you don’t want to use the in-built autoresponder email platform (Follow-up) in ClickFunnels.
Final Thoughts on ClickFunnels for Agencies
In conclusion, I now believe you have understood the concept of sales funnels and why ClickFunnels is useful for you as an agency.
But if you’re still in doubt and thinking, “if ClickFunnels can work for agencies,” here’s my verdict:
Yes, ClickFunnels can work for agencies. The software gives agencies the tools they need to market, sell, and deliver their services to their target customers online from one convenient place.
Also, ClickFunnels provides you with the necessary training you need to succeed with using sales funnels for your business, such as the Funnel Hacking Secret Masterclass.